Currently I administrate the Social Media Marketing for several businesses. Not only have I gotten these small businesses listed in all the major search engines, I have posted them by hand to industry specific sites. The work involved with these listings include working at raising their following and ratings, replying to customer inquiries, addressing complaints, posting calendar events, and doing timed tweets and posts. Some of the marketing tools I use are Hootsuite: Social Media Management Dashboard, Tribulant Newsletters for WordPress, and ManageFlitter.
- Heather’s Savory Pies, Basalt Colorado – The town’s #1 restaurant and the Roaring Fork Valleys best free music venue. Heather’s has music 3-5 nights a week and their account requires that I post to music, restaurant, and travel sites. I also do opt-in mass mailings for Heather’s on a regular basis. Their mailings average a 17.4% open rate, and a 4% click-thru rate.
- PennFleet Corporation, Conshohocken, Pennsylvania – A Philadelpia 100® Award winner for several years running. PennFleet’s marketing requires me to dig deep into the fleet transportation industry to reach truckers and companies that own fleets of vehicles.
- Tory Thomas, Aspen Colorado – Tory is Aspen Colorado’s Realtor of the Year. Having such a high-profile client requires that I regularly update her site and her social networking sites with market analysis reports, new listings, and more. I also do regular newsletters for Tory, and her conversion rates are phenomenal – averaging a 45.5% open rate, which is nearly 2.6 times what other realtors can hope for, and a 9% click-thru rate.
Because some clients prefer to handle their own marketing, I have taught several clients how to how to update and add pages to their sites themselves and write effective keyword tags. Chris Phillips, the secretaries at the Aspen Board of Realtors, and KK German are all clients whom I have trained to take more control of their online presence. Chris Phillips recently told me that he now comes up in Google searches for other performers, as well as his target keywords.
Presently, my son and I are working on our own Local Live Music promotion tool that we hope to have up and running in the coming months.